Instagram AR filters aren’t just fun—they’re a goldmine for brands looking to boost engagement. If you’re sleeping on these, you’re missing out on a viral tool that can skyrocket your reach. Let’s break down 8 killer ways to use them for your brand.
Why Instagram AR filters are a game-changer
Remember when everyone was obsessed with that dog filter? Yeah, that was just the start. AR filters now let brands create interactive, shareable experiences that stick in people’s minds. And the best part? Users do the marketing for you by posting stories with your filter.
1. Launch a branded filter for your product
Create a filter that showcases your product in action. A makeup brand? Let users “try on” lipstick shades. Selling sunglasses? Drop a virtual try-on filter. Pro tip: Make it so damn cool people can’t resist sharing it.
2. Run a UGC (user-generated content) campaign
Challenge followers to use your filter and tag you. Offer a prize for the best post—instant engagement boost. I once saw a small biz get 500+ entries just by giving away a $50 voucher. Low cost, high reward.
3. Spice up your influencer collabs
Give influencers a custom filter to promote your collab. Their audience engages with it, you get exposure—everyone wins. Plus, it feels more personal than a generic #ad post.
4. Create an AR game or challenge
Remember the “Which Disney character are you?” filters? That energy. Build something interactive—maybe a quiz or a silly mini-game tied to your brand. People spend way more time on these than regular posts.
5. Boost event marketing
Launching a product? Hosting an event? Create a limited-time filter. It builds hype and gives attendees a fun way to document the experience. Bonus: Track how many people use it to measure event buzz.
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6. Educate through AR
Filters can be more than just fun—use them to teach. A skincare brand could build a “see your future wrinkles” filter to sell anti-aging cream. Dark? Maybe. Effective? Hell yes.
7. Seasonal/holiday campaigns
Pump out filters for holidays—Halloween, Christmas, Valentine’s Day. These get massive shares because people love seasonal content. Pro move: Start early so yours becomes the go-to filter.
8. Behind-the-scenes AR
Give fans a peek into your process with an interactive filter. Maybe show how your product’s made or let them “meet” your team. It builds connection without feeling like an ad.
How to actually create an AR filter
No coding skills? No problem. Use Spark AR (Meta’s free tool) or hire a designer on Fiverr for cheap. Test it with your team first—nothing worse than a glitchy filter going live.
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