If you’re running an Instagram account for your business, you know how challenging it can be to keep your feed fresh, engaging, and relevant. Content curation is the secret sauce that can take your Instagram strategy to the next level. But how do you do it right? In this article, we’ll dive into 5 content curation tactics that will not only enrich your Instagram strategy but also save you time and boost your engagement. Ready to level up? Let’s go.
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Toggle1. Leverage user-generated content
Your followers are your biggest asset. Why not let them do some of the heavy lifting? User-generated content (UGC) is a goldmine for Instagram. It’s authentic, relatable, and builds trust with your audience. Encourage your followers to tag your brand or use a specific hashtag when they post about your product or service. Then, repost their content (with credit, of course) to show appreciation and build a sense of community.
Pro tip: Use tools like Instant Flow to automate your outreach and engage with users who post about your brand. It’s a game-changer for building relationships at scale.
2. Curate content from industry leaders
You don’t have to create everything from scratch. Sharing content from industry leaders or influencers in your niche can position you as a thought leader. It also keeps your feed diverse and informative. Just make sure to add your own commentary or insights when reposting. This shows your audience that you’re not just sharing content but adding value to it.
For example, if you’re in the fitness niche, share a motivational post from a well-known fitness coach and add your own tips or experiences. This tactic not only enriches your content but also helps you build relationships with other creators.
3. Create themed content series
Consistency is key on Instagram. One way to keep your audience engaged is by creating themed content series. For instance, you could have a “Tip Tuesday” where you share quick tips related to your niche, or a “Friday Favorites” where you highlight your favorite products or tools.
Themed series give your audience something to look forward to and make your content planning easier. Plus, they help establish your brand’s voice and personality. Just make sure the themes align with your overall strategy and resonate with your audience.
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4. Use Instagram Stories for real-time curation
Instagram Stories are perfect for real-time content curation. Whether it’s sharing behind-the-scenes moments, reposting customer stories, or highlighting trending topics, Stories allow you to stay relevant and engage with your audience in a more casual way.
Don’t forget to use features like polls, quizzes, and Q&A stickers to make your Stories interactive. This not only boosts engagement but also gives you valuable insights into what your audience wants to see more of.
5. Repurpose evergreen content
Evergreen content is content that stays relevant over time. Think blog posts, tutorials, or infographics that provide lasting value. Instead of letting this content gather dust, repurpose it for Instagram. Turn a blog post into a carousel post, or break down an infographic into bite-sized Stories.
Repurposing evergreen content not only saves you time but also ensures that your best content gets the attention it deserves. Plus, it’s a great way to reinforce your key messages and keep them top of mind for your audience.
By implementing these 5 content curation tactics, you’ll not only enrich your Instagram strategy but also build a stronger connection with your audience. And if you’re ready to take your Instagram game to the next level, don’t forget to check out Instant Flow to automate your outreach and focus on what really matters—creating killer content.
Author
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Rémi Campana, a seasoned entrepreneur with 16 years' experience, shone in the construction industry before reinventing himself in the digital sector. Co-founder of a successful agency and the Instant Flow tool, he has generated over 6 million euros. An expert in customer relations and sales, Rémi offers unique mentoring, combining professional expertise and family values.
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The Best Instagram AI Tool To Get Clients
using Instant Flow