5 sales scripts for DMs that don’t feel commercial
Let’s be real—nobody likes getting hit with a sales pitch in their DMs. It’s annoying, pushy, and makes you look desperate. But what if you could slide into prospects’ inboxes with messages that actually feel human, spark conversations, and still get you sales? That’s what we’re breaking down today.
Why most DM scripts fail (and what to do instead)
Ever sent a cold DM and got left on read? Yeah, me too. The problem isn’t prospecting—it’s how you’re doing it. Generic templates scream « I copied this from Google, » while overly salesy messages get ignored faster than a spam folder.
Here’s the fix: Ditch the corporate tone. Write like you’re texting a friend—casual, curious, and adding value first. I’ve tested hundreds of variations, and these 5 scripts consistently outperform the rest.
1. The « no pitch » opener
« Hey [First Name], loved your post about [specific topic]! Been testing something similar—mind if I share what’s working for me? »
Why it works: You’re leading with value instead of asking for anything. Notice how I didn’t mention my product? That comes later after they engage. Pro tip: Always reference something specific from their profile—it shows you actually looked.
2. The curiosity gap
« Quick question—how are you handling [specific pain point]? Saw 3 accounts in your niche crushing it with one weird trick (not clickbait, promise). »
This plays on psychology. People hate unanswered questions—it creates tension they want to resolve. The « weird trick » tease makes them curious without being sleazy. When they reply (and they will), hit them with your solution.
3. The mutual connection play
« Small world—just worked with [Mutual Connection] on [result]. Your last post made me think you’d appreciate how we [specific benefit]. Worth a quick chat? »
Social proof is your best friend here. Name-dropping someone they know builds instant credibility. Keep it brief and focus on outcomes—nobody cares about features.
Pro move:
Ask your mutual connection to intro you instead. Warm leads > cold DMs every time.
4. The « I screwed up » DM
« Full transparency—I messaged you last week with a trash opener. Here’s what I should’ve said: [insert valuable tip]. My bad—would love your thoughts! »
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This works because it’s disarmingly honest. You’re calling out the BS most people ignore, then delivering value. The vulnerability makes you relatable while positioning you as an expert.
5. The « breaking news » hook
« Heads up—[Industry] just changed big time. Saw your profile and thought you’d want the inside scoop before everyone catches on. Here’s the 3-minute version… »
FOMO is powerful. Position your message as time-sensitive insider info (even if it’s not). Just make sure you actually deliver value—don’t bait and switch.
How to automate these without sounding like a bot
Now, you could manually send these one by one… or let Instant Flow handle it while you sleep. The key is personalization—our tool lets you:
– Auto-insert names/post references
– Schedule follow-ups that feel human
– Filter out non-responders automatically
Because let’s face it—you didn’t start a business to spend all day in DMs. These scripts work, but they work 10X faster when automated right.
Bonus: The follow-up that actually gets replies
Most people give up after one message. Big mistake. Here’s my go-to second DM when someone ghosts:
« Hey [Name], circling back—didn’t want you to miss this. Quick story: Last month we helped [similar client] get [result] in [timeframe]. If that’s interesting, just say ‘more’ and I’ll send details. If not, no hard feelings! »
Short, zero pressure, and gives them an easy out. The « more » trick works because it’s low-commitment—they don’t have to type a thoughtful reply.
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