Table of contents
- Introduction
- Branding your account
- Your nickname
- The profile picture
- The number of followers
- The bio
- The posts/reels
- Your links
- Sending DMs
- Targeting
- DMs (7 templates)
- Additional Tips
- Increase your results
Introduction
You are a digital agency, a coach/trainer, a copywriter or a freelancer who is looking for more clients, and you have undoubtedly already tried to acquire them by sending DMs on Facebook, Instagram or Linkedin!
Maybe you’ve received rejection after rejection, or even some people have called you a spammer, or you simply haven’t received any response, all of which could lead us to think that sending DMs is intrusive and does not convert.
However, if we listen to one of today’s most renowned entrepreneurs, Alex Hormozi, DMs on networks are the means he would use if he had to start from scratch.
His fortune of more than 100 million dollars from more than 4 business models can encourage us to take his advice into consideration (at least, a little)
Let me tell you something: Sending DMs, if done correctly, is one of the quickest ways to acquire customers, no matter if you are just starting out, or if you already have a successful business.
This strategy alone can be the main source of income for a company. But then how to proceed to FINALLY obtain results? (I feel like this is starting to annoy you)
We cover it all in this article, so heat up a cup of tea, sit back, and let us guide your success with Facebook and Instagram prospecting.
Branding your account
The thing to understand is that people go by first impressions. 90% of their judgment will be made when your prospects visit your profile after receiving your message.
If at that moment, they see Melissa92i under the pseudonym, without any biography (or even worse: « 🔐💍 02/17/2021 »), 58 followers, and cheap cryptocurrency posts, I’ll let you guess the confidence index and authority that you have just returned to them.
Obviously most of you will have understood that you need to work on the image of your account, but have you respected the 6 essential points to make an optimal first impression, which screams to your prospects « I am not going to scam you »?
Let’s start with Instagram:
Your nickname
No specific rules here, your nickname must be simple and above all not make yourself seem like someone who is there to have fun. Avoid numbers, everything goes and gaming pseudos, please.
The profile picture
Choose a picture where your face is clearly seen, you can add more personalization if necessary, such as adding a colored background, to your way! (understand that people answer to real persons, not company accounts)
The number of followers
Buy some if necessary, but you are prohibited from having less than 500 followers! (that’s not what’s missing, you’ll find what you need on Google, just be careful of fraudulent sites!)
Bio
Make 3 or 4 lines with emoticons, the first line should determine who you are, the second the number of people you have already helped, the third should be your call to action (the fourth is optional).
Posts/reels
Make sure you have enough posts for this to fill the whole page! Post professional content, at least one that appears to work! That reflects your involvement and seriousness.
Your links
Add as many links as you want, it all depends on your end goal do you want to capture leads? Sell courses? Have an appointment made
Then, when it comes to Facebook, one of the differences is the cover photo. It can be useful to make a banner (851 x 315px) highlighting your services using a precise graphic charter.
Sending DMs
The magic of Facebook and Instagram is that you can contact anyone with one click. This opens up an infinite field of possibilities for us, so let’s take advantage of it!
Targeting
First of all, let’s keep in mind that we need to contact the right people, i.e. qualified prospects for our product/service.
To do this, we need to segment our approach, and there are different ways to proceed here: For example, if your target audience is young travelers wanting to discover the world, you can join Facebook travel groups and directly contact members of the group in the « members » section.
Of course, private groups with engagement are the best, join as many of these groups as possible and compare their engagement! If posts posted to the group never have comments, move on to the next one right away.
On Instagram, you can use the hashtag #voyageursdumonde and contact everyone who posts with this hashtag. You can also follow travel accounts specific to world travelers and contact followers!
The key is to ensure the quality of the accounts used: when you target the followers of an account, you can use free engagement analysis tools like upgrow.com, when you use a hashtag, check the Top 30 accounts from News Feed and see for yourself if they are qualified leads!
DM Templates
The very first thing to know about sending DMs on Instagram and Facebook is that there are limits to respect: for the 2 networks, always stay below 10 message sendings per hour and 60 per day if you send DMs every day.
Let’s pick up where we left off: you have a polished account, with a unique photo that grabs attention, a bio that explains who you are and links to your services, and posts that educate your prospects.
Thanks to all of this, your prospects will immediately understand who you are, and above all you inspire confidence! Which means that from now on, you increase your chances of converting a prospect into a customer, which is crucial for your business.
TEMPLATE 1
Hi {contact.first name}, I saw that you were {contact.niche}.
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I help {contact.niche} getting {your.promise}, and that in just {time}.
I have already helped more than {number.of.clients} and would be happy to listen to any current issues you may have, would you be against discussing them together?
See you soon!
Here, the dynamic values are to be filled according to your personal settings. This template gets straight to the point. Of course you will probably get fewer responses than a « hi, how are you? », but this way you filter qualified and mature prospects straight away.
TEMPLATE 2
Hello {contact.first name}, I thought I saw that you were {contact.niche}, can I ask you a question?
This model is proven to obtain a very high response rate, however all the work will be done afterwards, during the conversation and the qualification of the prospect. If you have time to kill, LFG!
TEMPLATE 3
⚠I have a gift for you {contact.firstname}⚠
Hi {contact.first name} I am {your.job} and I have just launched an offer which offers you {free.gift}. If I’m offering you this it’s because I saw that you were {contact.niche},
This might interest you? If so, confirm with me and let’s go!
TEMPLATE 4
Hi {contact.first name}, a friend of mine {friend} told me that you were {contact.niche}, I am {your.job} and I help {contact.niche} to {your.promise}, Would you be open to discussing and seeing how I can help you achieve {your.promise}?
TEMPLATE 5
Hello {contact.first name}, I thought I saw that you were {contact.niche}?
I’m asking you this because I help {contact.niche} fulfill {your.promise}, and that in just {time}. And the best part is that {your.guarantee} Would you mind seeing how I could help you? See you soon!
TEMPLATE 6
Hi {contact.firstname}! I’m going to get straight to the point so as not to waste your time, I’m {your.job} and I thought I saw that you were {contact.niche}.
I am convinced that I can help you get results, I have already done it for {number.of.clients}. If you don’t mind discussing it, just reply to my message!
TEMPLATE 7
{contact.firstname} ??
Additional Tips
Jargon
To show your prospects that you understand them, that you know their problems, you have to speak their jargon.
Ask yourself: what language does my prospect speak? What words and expressions does he use in his sector? This will streamline your exchanges and increase the confidence index!
Think added value
Also, instead of thinking « sales », always think « added value ». This simple change in thinking will make you different from 95% of competing sellers, simply because people want value from you, not feel like you’re just after their wallet. Give them free advice, show that you are there to help them, and not to charge for every minute of your time, and the sale will happen at some point.
Follow up
Tracking your leads is one of the most important things to know, 90% of sales are made within 1 to 11 months, not instantly!
So keep your prospects in your sales pipeline, follow up with them regularly with free advice and get news!
You will become the authority and trusted figure in your industry, and when they feel that the time has come, they will use your services!
Increase your results
If you proceed manually and it suits you, no worries!
However, if you want to scale your business with digital tools that allow you to automate redundant and boring tasks in bulk, in order to 100x your results: try our Instant Flow tool for free!
Our tool makes it easy to automate the following tasks on Facebook and Instagram:
- Targeting your prospects
- Automatic sending of personalized DMs
- Monitoring and relaunching your prospects
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