If you’re trying to get new clients on social media, as everyone else, you’re probably wondering what is the best way to increase your volume of customers, without needing to work on it 24/7.
Facebook, Instagram, Linkedin, Tiktok, Pinterest… There are plenty of different socials out there, but Instagram is one of the very best to grow your business, and we’ll see why during this article.
The basics
Let’s go straight : no matter what social media you’re using, it’s only a way to reach out to your ideal client.
If your product or service doesn’t solve a real pain or a real issue that your client might get, you’ll struggle on any acquisition channel to get new customers.
SEO, ads, socials, calls, emails… All these methods are used by the biggest companies to reach out to new leads everyday, and they all work perfectly (if not, nobody would ever be using them).
So Instagram is just another way to get in contact with new leads, but there are some pros and cons. So before that we see if that works or not, let’s see first who should send cold DMs on IG.
Who should send cold DMs on Instagram
Sending a cold DM implies getting in contact with a single person, on the contrary to SEO or ads which are made to be seen by plenty of people at once.
So if you’re willing to manage a full conversation with a person, that means you’ll spend time for just one single lead. And the best way to get the biggest ROI here is to sell something that is expensive.
So forget about cold DMs if you’re selling shirts or mugs, it’s clearly not for you. But if you are a marketing agency or a freelancer that sells services for 1000$, cold DMs are probably a fit.
This is the same principle for emails, you need to sell expensive products or services to get profitable, because you’ll have to manage real conversations, and your time is neither free nor unlimited.
Now that we know who should be sending cold DMs, let’s see if that works or not (little clue: if it was not, I’d not be here talking for nothing).
Are cold DMs effective ?
There are several reasons why cold DMs are great, let’s start with the first one:
The Best Instagram AI Tool To Get Clients
using Instant Flow
It’s very easy to contact someone on Instagram. You can find leads by quickly looking at the followers of your competitors and just sending them a direct message (and you can also send a DM to private accounts on IG). You might find hashtags very useful too, as they can contain a ton of potential customers.
Second reason, you can often find information about your leads on their profile, in order to personalize your DM. Because the more personalization when you reach out to a new lead, the better.
Thirdly, you’ll get a way better response rate with cold DMs than emails (you can get between 10 and 40% with great cold DMs). To increase your response rate, you can like or comment on a post of the profile that you’ve contacted.
Fourth you can automate the whole process of sending cold DMs with an automated tool, like you would do for emails. Instant Flow is one of the best tools on the market to automate your cold DM sending without any effort.
Fifth, you can increase trust by having a great branding on your profile, because I guarantee you that the people will check your profile and decide in less than 5 seconds if they’ll trust you or not. So take the time to clean your profile, have nice posts and nice pictures, and work on your biography.
And finally, people on Instagram are not approached as much as by email or Linkedin, so they’ll be less suspicious. That makes a huge difference on the conversion rates.
Conclusion
So should you be sending cold DMs or not ?
If you’re someone who sells expensive products, and who is willing to take time to quality your leads during the conversations (or have hired a « setter » who takes care of this part of the job), yes you should be sending cold DMs.
If you want to scale your business, you can even set up several Instagram accounts that you bought, make a proper branding on them, and connect them to Instant Flow in order to send cold DMs that are personalized with AI.
Instant Flow allows you to connect plenty of accounts to scale your lead generation strategy.
Author
The Best Instagram AI Tool To Get Clients
using Instant Flow
