Revive Lapsed Instagram Followers with Auto-DMs Using InstantFlow

If you’re running a business on Instagram, you know how challenging it can be to keep your followers engaged. Over time, some of them may stop interacting with your content, becoming what we call « lapsed followers. » But what if you could re-engage them effectively without spending hours manually messaging each one? That’s where auto-DMs come in. In this article, we’ll explore how you can use automated direct messages to reconnect with these followers and turn them into active customers again.

What are auto-DMs and why should you care?

Auto-DMs, or automated direct messages, are pre-written messages sent to your Instagram followers automatically. Think of them as a friendly nudge to remind your audience about your brand. They’re especially useful for re-engaging followers who haven’t interacted with your content in a while. By using auto-DMs, you can save time while maintaining a personal touch with your audience.

The problem with lapsed followers

Lapsed followers are people who once engaged with your content but have since stopped. They might have forgotten about your brand or gotten distracted by other accounts. The good news is, they’re already familiar with you, which means they’re more likely to respond positively if you reach out. The challenge is finding a way to reconnect without seeming pushy or spammy.

How auto-DMs can help

Auto-DMs allow you to send personalized messages to these lapsed followers at scale. For example, you can send a warm message thanking them for following you and offering a special discount to encourage them to check out your latest products. This approach not only re-engages them but also drives potential sales.

How to set up auto-DMs for re-engagement

Setting up auto-DMs is easier than you might think. Here’s a step-by-step guide to get started:

Step 1: Identify your lapsed followers

First, you need to identify who your lapsed followers are. Use Instagram Insights or a third-party tool to find followers who haven’t interacted with your posts in the last 30, 60, or 90 days. These are the people you’ll target with your auto-DMs.

Step 2: Craft a personalized message

Your message should be friendly, concise, and relevant. Avoid sounding too salesy. Instead, focus on rekindling the relationship. For example, you could say something like, “Hey [Name], we noticed you haven’t been around lately. We’ve got some exciting updates and a special offer just for you!”

Step 3: Automate the process

Manually sending messages to each follower is time-consuming. That’s where tools like InstantFlow come in. InstantFlow allows you to automate the entire process, from identifying lapsed followers to sending personalized messages. It’s like having a virtual assistant dedicated to keeping your audience engaged.

Best practices for using auto-DMs

To make the most of auto-DMs, keep these tips in mind:

Keep it personal

Even though the messages are automated, they should feel personal. Use the follower’s name and reference their past interactions with your brand if possible. This small touch can make a big difference.

Offer value

Your message should offer something of value, whether it’s a discount, exclusive content, or a sneak peek at a new product. This gives your followers a reason to re-engage with your brand.

Don’t overdo it

While auto-DMs are a powerful tool, using them too often can annoy your followers. Limit your messages to once every few weeks and make sure each one is meaningful.

Why InstantFlow is the perfect solution

If you’re looking for a reliable way to automate your Instagram prospecting, InstantFlow is the tool for you. It not only helps you send auto-DMs but also integrates with your CRM to manage leads efficiently. Plus, it’s designed to target qualified prospects, ensuring your messages reach the right people.

Test it for free

Ready to see how InstantFlow can transform your Instagram strategy? Try it for free and start re-engaging your lapsed followers today. With InstantFlow, you’ll save time while building stronger relationships with your audience.

Author

  • Eric Gabrieli

    Expert in digital growth strategies, Eric Gabrieli excels in conversion optimization and customer acquisition. Passionate about marketing innovation, he combines creativity and data analysis to propel business growth. His agile approach and proven results make him a valuable asset.

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