If you’re running events—whether it’s a local meetup, a webinar, or a full-blown conference—you know how much time and energy goes into promotion. What if you could automate the heavy lifting and still pack your event with eager attendees? That’s where Instagram automation comes in. Let’s break down how to use it smartly without sounding like a robot.
Why Instagram automation is a game-changer for event promoters
Instagram isn’t just for pretty pics and food shots—it’s a lead-generation powerhouse. But manually DM’ing hundreds of potential attendees? No thanks. Automation tools like Instant Flow let you scale your outreach while keeping it personal.
The secret sauce: automation that doesn’t feel automated
I tested this myself last month for a virtual summit. Instead of blasting generic « Join my event! » DMs, I set up sequences with:
– Personalized intros (« Hey [first name], loved your post on [topic]! »)
– Value-packed follow-ups (free resources related to the event)
– A low-pressure CTA (« Wanna grab a free ticket before they’re gone? »)
Result? 3x more signups than my manual outreach last quarter. And I saved 12 hours/week.
Step-by-step: Setting up your event promotion machine
1. Find your ideal attendees (without the stalker vibe)
Skip the spray-and-pray approach. Target people who:
– Engage with competitors’ event posts
– Follow relevant hashtags (#DigitalSummit2023, #MarketingMeetup)
– Are in local Facebook groups for your niche
Pro tip: Use Instagram’s « Suggested Users » feature after interacting with a few ideal profiles—the algorithm will hand-deliver more prospects.
2. Craft DMs that actually get replies
Here’s what works in 2023 (and what makes people ghost you):
DO:
« Hey [Name], your take on [specific post] was 🔥! We’re gathering 100 marketers like you at [Event]—thought you might dig the vibe. »
DON’T:
« Hi sir/madam, join my webinar link below [generic registration link] »
3. Automate follow-ups (the money’s in the sequence)
Most event signups happen after the 3rd touch. Set up a flow like:
The Best Instagram AI Tool To Get Clients
using Instant Flow
Day 1: Personalized intro + value
Day 3: Social proof (« 50 industry leaders already registered »)
Day 5: Urgency (« Early-bird tickets closing soon »)
Advanced hacks to fill your events faster
Leverage Instagram Stories automation
Tools can auto-reply when someone engages with your event Story. Imagine:
– Someone reacts with 🔥 to your speaker lineup teaser
– They instantly get a DM: « Glad you’re hyped! Want first access to backstage content? »
Turn attendees into promoters
Set up automated DMs for ticket buyers:
« Thanks for grabbing your spot! Want VIP perks? Share your ticket confirmation and tag 3 friends for backstage access. »
Boom—free word-of-mouth marketing.
Retarget no-shows automatically
For people who registered but didn’t attend:
« We missed you! Here’s the replay + a discount for our next event because we know life gets busy. »
Pitfalls to avoid (learn from my mistakes)
– Don’t over-automate: Keep 20% of DMs manual for big fish (speakers, sponsors)
– Watch reply rates: If under 15%, tweak your messaging
– Stay compliant: Instagram limits new accounts to ~30-50 DMs/day
Last thing—tools like Instant Flow work best when you blend automation with human touches. Set it up, monitor, then tweak like you’re tuning a guitar. Too tight and it snaps, too loose and it flops.
Author
The Best Instagram AI Tool To Get Clients
using Instant Flow
